Google dominates both Web and local search. Google Places or Google Local Business Center is the first place to list your local business. Not only will local search optimization help customers find your physical business location, but Google Maps Street View|Trusted will showcase the inside of your business while enhancing the search results and search experience for your business. This will provide a clear advantage over the local competition.
Make sure your presence is established and all information is accurate. Establishing accurate Name, Address and Phone Number (NAP Score) is crucial to establishing local visibility and a firm online foundation for your business. A good NAP Score will help create local citations and local mentions on other search engines and directories, like Yahoo! and Bing. Google is the largest search engine, with an estimated 75-85% market share.