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Google dominates both Web and local search. Google Places or Google Local Business Center is the first place to list your local business. Not only will local search optimization help customers find your physical business location, but Google Maps Street View|Trusted will showcase the inside of your business while enhancing the search results and search experience for your business. This will provide a clear advantage over the local competition.
Make sure your presence is established and all information is accurate. Establishing accurate Name, Address and Phone Number (NAP Score) is crucial to establishing local visibility and a firm online foundation for your business. A good NAP Score will help create local citations and local mentions on other search engines and directories, like Yahoo! and Bing. Google is the largest search engine, with an estimated 75-85% market share.
Most of your online efforts should be focused on making sure your business has a prominent presence and local foundation in this search engines. While this can be accomplished by creating a website for your company and using search engine optimization techniques, it could take several weeks an even month before your website rank well and starts to see significant amounts of traffic. The best way to make sure your company has a strong presence is through the use of Google Places and Google Maps.
If you have ever done a search for a local business on Google, you’ve probably noticed the Google Places listings at the top of the search results. Google rewards local brick and mortar business with free exposure in Google Maps. They appear before the standard results, making them especially lucrative. It is very important to make sure your business has a local foundation and visible presence.